The Internet has had a significant impact on our lives. Today, people use technology in virtually every field of life, from investment and banking to social and spiritual occasions.
But precisely how reliant on it are Australians?
They seek to join the ever-increasing list of Australian companies selling their wares online to locals. Before diving in headfirst, you should have a firm grasp of the internet’s function and the latest events in internet culture.
The trends in Internet usage between 2018 and 2020 are very different. Despite the worldwide epidemic that has disrupted the normal flow of many Aussies’ work and communication, the country’s internet usage continues to climb.
See online activity and habits in Australia in a new light with the help of these eye-opening statistics. This post will help you comprehend the extent of Australians’ online fixation and how organisations are capitalising on this trend. It will examine the country’s most fascinating and startling internet usage statistics.
Common Australia Internet Statistics
- About 89.3% of Australians utilise the internet regularly
- The typical mobile internet speed in 2020 in Australia was over 67.5 Mbps
- Over 73% of adult Aussies reported using smart gadgets that can access the internet in 2020
- Throughout 2020–21, about 99% of the Australian population used a web browser over a particular month
- Australia had over 8.76 million fixed broadband subscribers in Australia in 2019
- In 2020-21, Telstra provided over 30% of the residential internet services throughout Australia
- As of 2021, internet services in Australia cost an average of $71 per month
- It’s projected that by 2025 there will be over 23.31 million smartphone internet users in Oz.
- In 2020, emailing was Australians’ most popular online activity
- According to social media statistics in Australia, there were about 20.5 million Australian users by early 2021
Figures for General Internet Usage
1. 56% of Aussies can’t imagine living without an internet connection in 2020-21
Australians under 60 and 64 report that they can no longer function without using the internet daily. About 52% of respondents believe they must have constant access to mobile internet. 51% of respondents believe their location has mobile solid network coverage, and 18% wish to have access to the most recent network, the 5G, which is encouraging.
-Statista
2. Over 89% Of Australians Use The Internet Regularly
Over 22.83 million people in Australia were active social media users as of January 2021. With Australia’s internet-wide spread rate increasing incrementally to 88% over 2020, from 87% throughout 2019, and another 1% in the subsequent year, the internet’s number is likely approaching market saturation.
Similar forecasts indicate that it will hold stable through 2023 and then increase to over 90% in the year following.
Specifically, there was only a 265,000 rise in internet users from 2019 to 2021. Nevertheless, it is anticipated that over 23.4 million Australians will be online by 2025. The predicted number of internet-connected homes for that particular year is 9.83 million, an increase beyond the projected 9.1 million for 2021.
-Statista
-Prosperity Media
3. In 2020, The Average Smartphone Internet Speed Stood At 67.58 Mbps In Australia
The smartphone network download speed, over the May of 2020, significantly outpaced fixed broadband. It had a speed of about 46 Mbps, among the various forms of internet connectivity in Australia. Nevertheless, the average upload speed through fixed broadband was faster (19.3 Mbps) than mobile (14 Mbps).
-Statista
4. In 2021, Pcs Accounted For 49.1% Of Australia’s Internet Activity
According to figures from early 2021, about 50% of internet users in Australia used laptops and desktop computers to access the internet. Mobile phones were utilised by about 45% of web traffic in Australia. Tablets came third, with just 5.8% of the market, and other gadgets with about 0.1%.
As expected, Google accounted for over 90% of PC web traffic across the nation over April 2021, given that it holds the most significant global market share. As reconditioned gadgets are now a possibility, these gadgets are also becoming more widely available.
-Statista
5. In 2020, 73% Of Australian Adults Said They Would Be Using Smart Devices Connected to the Internet
Studies show that about 75% of Australians used computers, smartphones, or tablets to access the internet throughout 2020. Throughout June of the same year, 65% of respondents said they used a smart TV set, 21% of wearable device users f, 11% of voice-activated speaker users, 10% of surveillance cameras, and so on, while 26% said they didn’t use any of these internet-enabled devices.
-ACMA
6. Most Australians Who Use Online Services Are in Their 20S and 30S (Millenials)
According to data from December 2019, those Australians between 25 and 34 are the largest group of internet users in the country. 3.75 million people who were interviewed in this category explicitly utilised the internet.
The older Millennials (those aged 35 to 44) followed the millennials, with slightly over 3.27 of them using the internet regularly. People aged 45 to 54 came third age category with the highest number of internet members, over 3.15 million.
Older Australians are less enthusiastic about the internet than one might think. Over 2.6 million people aged 55 to 64 and 2.89 million from 65 and older rarely use the internet.
However, internet access among older generations is expected to rise due to Australia’s slowly rising retirement age and the number of persons utilising the internet for employment.
Surprisingly, just 2.3 million people between 18 and 24 years were polled, making younger generations the least likely to use the internet.
-Statista
7. In 2020, Australians Who Used the Internet Spent an Estimated Six Hours, and 13 Minutes Online Each Day
The daily internet usage of Australians between the age of 16 to 64 increased by 32 minutes on average in 2021 compared to the previous year, five hours and 41 minutes. This increased the average time each internet user in Australia to six hours and thirteen minutes, an increase of 10%.
According to these internet data, the Australian populace is “ensnared” online more than one-fourth of the time every day.
-We Are Social
Stats for Search Engine
8. In 2020-21, 99% Of Australians Used Search Services in a Single Month
Australian search engine use figures are simple to understand because everyone utilises these tools. In contrast, 61% of Aussies said they used social platforms and apps in the preceding month, while 63% confirmed they had visited an online retailer.
Adults were 60% more likely to have visited specific firms’ websites and applications than they were to videos on apps and websites like TikTok and YouTube. Over 38.9% of the participants had read posts and newsletters, while about 15% had used specialised websites and applications to access news.
-Statista
9. Over 50% Of Aussies’ Internet Traffic Early in 2021 Was From Chrome
Early in 2021, a continent-wide analysis of browser market share revealed that Chrome accounted for 50.5% of all web traffic. Microsoft Edge finished in third place with 4.9%, much behind Safari’s 34.6%. Samsung Internet had 3.5%, and Firefox was at 3.4%, almost even with Samsung.
-We Are Social
10. The Most Effective Search Engine Options in Australia
In a poll in 2020–2021, 93% of Australians between the ages of 18 to 64 responded to the Google questions on the search engine they had used the month prior; a share of the market of 19% was shared by Bing and Yahoo!. Whereas only 9% of respondents were confirmed to have used DuckDuckGo. Search.com was used by 8% of the people surveyed, completing the best five list of search engines in Australia.
-Statista
Statistics for Internet Service Providers in Australian
11. By the End of 2019, 8.7 Million Australians Had Signed Up for Fixed Broadband Services
Regarding home web use, there were approximately 8,752,800 authorised fixed broadband subscribers on Australian land in 2019, as the World Bank’s development indicators reported.
Additionally, 58% of adult Australians used broadband at home in 2020–2021, while 18% connected via a mobile network on a tablet or phone. 5% utilised a different connection, while about 4% used satellite technology to access the internet. Just 1% of Australians use dial-up, and none have internet access at home.
-Trading Economics
-Statista
12. In 2020-21, 30% Of Australian Households Used Telstra’s Residential Internet Service
With a market share of more than 6.35 million subscribers nationwide, Telstra is (by a wide margin) the most popular internet provider in Australia. While their total customer base decreased compared to other top ISPs during the same period, Telstra added more subscribers during their most recent reporting period. In other words, Telstra’s client base is expanding slower than its closest rivals.
The list below shows the top internet providers in Australia based on the most recent information.
- Telstra (6.35-million users)
- TPG (1.92-million users)
- Optus (1.14-million users)
- Vocus Communications (502,000 users)
-Statista
13. Over 92% Of Aussie Broadband Customers Were Happy With Their Services in 2019
According to customer satisfaction statistics, Aussie Broadband won the ISP (Internet Service Provider) of the Month Award in November 2019. This placed them far ahead of other internet service providers in Australia.
The customer satisfaction rating for TPG and Internode services was 79%, while the figure for iiNet was 77%. Optus and Telstra were deadlocked at 72% farther down the list.
-Roy Morgan
14 Telstra NBN, Aussie Broadband, and Optus NBN have The best Netflix speeds in Australia
Telstra NBN, Australian Broadband, and Optus NBN offered the best prime-time Netflix in Australia as of December 2020. These three operators had a 3.9 Mbps average speed. By this measure, other providers, with an average download speed of 3.5 Mbps, stayed up to Australia’s fastest internet service.
-Statista
15. In 2020-21, About 10% Of Aussies Were Likely to Switch Their Internet Provider
Australians have a strong loyalty to their net providers, or so it seems. In particular, about 30% confirmed in a study from 2020–21 that they were unsure about switching net firms at home the next time it came up, while 21% said they were unlikely to switch.
About 3% of home web users were unsure, and 23% indicated they were neither likely nor unlikely to leave.
About a quarter of this marketplace is up for grabs. This is because 10% of internet users in Australia were highly likely to switch ISPs, while 14% were likely to do so.
-Statista
16. In Australia, the Average Price of Internet Services per Month in 2021 Was $71
Australian consumers spend $852 per year on internet plans. Users in Tas and WA incur the highest internet costs ($73) in Australia. Online users in Victoria and Queensland come in second place at $72, whereas those in New South Wales pay the average wage.
At the same time, South Australians pay the least per month on average ($68) for the NBN packages.
-Canstar Blue
Stats for Mobile Internet
17. Over 86% Of Australians Accessed the Internet at Least Once Every Day, Using Phones
Australians between the ages of 16 and 64 used their smartphones for an average of two hours and 36 minutes daily in 2020, indicating that usage is relatively strong. 4% of those used their phones to access the internet once weekly, and 9% of the respondents never did.
-We Are Social
-Statista
18. By 2025, 23.2 Million People in Oz Will Use the Internet on Their Phones
The numbers on internet usage on phone gadgets in Australia show 34 million mobile internet connections and 21.56 million clients in the nation in 2021. Both figures are anticipated to increase rapidly throughout the upcoming quadrennium, with the last eventually reaching 35.75 million.
In 2021, 84% of people were using mobile devices for the internet. By 2025, it is anticipated that Down Under will have increased to 86%. On the other hand, the rate for mobile broadband service is 131.86 of every 100 Australians and is also anticipated to increase gradually to 133.03 during the following four years.
-Statista
19. In 2020, Telstra Had a 42% Share of the Retail Market for Mobile Phone Services in Australia
As an internet provider, Telstra is unrivalled in Australia for internet usage. It had the largest retail market share for mobile phone services in June 2020, ahead of Optus (26%), which came in second. The other Australian internet service providers maintained a collective 15% market share, with Vodafone coming in second with 17%.
(Statista)
Stats for Online Activities
20. In 2020, Most Australians Used the Internet to Send Emails
Around 98% of Australian individuals surveyed in 2020 about their favourite online activities confessed that they accessed online to check their emails. Additionally, 96% of users surfed the internet, 89% watched videos and were after online banking services, 86% read the news, and 83% made purchases online. 73% of those surveyed uploaded or interacted with online material, while over 68% enjoyed the audio programs.
Thanks to the epidemic, it is not unexpected that teleconferencing or calling rose to 65%, working from home (43%), telehealth consultation was at 36%, and selling services and products and remote education was at 33%. These were some of the most common internet activities among Australians.
About 10% of respondents used the internet to seek financial, legal, or other comparable consulting, compared to 18% who bought lotto tickets and about 8% who gambled.
(Statista)
21. In 2018, Australians Spent More Time on YouTube Than on Any Other Platform
Based on website use data, Australia’s time on YouTube took over 25 hrs and 19 mins in December 2019. Australians use YouTube for guidance in the number of 54%.
Additionally, they spent an average of 4 hours and 14 minutes on Instagram, compared to 22 hours and 17 minutes on Facebook, placing these two social networking sites on the list of the most loved platforms in Australia.
With 19 hrs and 24 mins, Google was the third most visited website. Microsoft’s MSN, Bing, Skype, and Outlook followed far behind at 5 hours and 45 minutes.
(Statista)
22. Over 25% Of Aussies Use the Internet to Access ABC News
Adult web users in Australia participated in a study between January and February 2021 to learn which news websites they visited. The results revealed the following:
- Over 26% used ABC News Online
- About 22% watched News.com.au
- 17% turned to 7News.com.au
- 17% prefer Nine.com.au
- 11% love Guardian Australia Online
- 10 prefer Online BBC News
- 10% turned to Smh.com.au
- 8% used Theage.com.au
- 7% love CNN.com
- 7% prefer Skynews.com.au
Nevertheless, confidence in Australian internet media is shaky. 31% of poll participants claimed to believe search engine news, 29% claimed to dislike it, and 40% indicated they had neither faith nor mistrust in it.
(Statista)
23. In Australia, 96% Of Phone Use Is for Sending Text Messages
According to all respondents, the most famous smartphone activity in 2019 in Australia was texting. Video calls were another everyday mobile internet activity among Australians; 82% mentioned Google Maps.
73% of respondents said they utilised social media, while 75% said they did their banking online on their phones. These figures on Australia also reveal that 62% of respondents watched video material on websites like YouTube, Netflix, etc. In comparison, 70% of those surveyed read the news, and 65% streamed music or podcast or listened to the radio.
(Statista)
Stats for Social Media and Apps
24. According to Statistics, There Were Over 20.3 Million Australians on Social Platforms by January 2021
Early in 2021, 79.92% of Australians were active participants on social platform accounts. SM usage is at saturation, implying these numbers have mostly stayed the same. Social media statistics in Australia show that 96.5% of Australians between 16 and 64 used one of this networking over the last months of 2020.
The number of Australians who frequently use social media and its effects on how Australia communicates is revealed in the numbers below.
- 16.19-million Australians are active on Facebook
- 11.36-million Australians are active on Whatsapp
- 10.96-million Australians are active on Instagram
- 3.32-million Australia are active on Snapchat
Over 63% of Aussies use Facebook regularly, at least once each month. This makes it the leading social site in the country. Statista’s data on the Australian internet show that almost 80% of the citizenry used social media in 2016, up from 58% in 2015.
Other social media usage figures in Australia
- 61% indicated that they prefer engaging in social networks in the evenings
- 59% stated that social networking was the first item they looked at each morning
- 42% check in to media platforms throughout work breaks
(Genroe)
Forecast for Internet Usage in Australia
Based on the most recent Statista figures, 86.5% of Aussies’ 25.36-million people uses the internet. As a result, based on the most recent demographic data, we may estimate that 21.93 million Aussies use the internet every month.
- The internet is used by 86.5% of Aussies at least once per month.
- Every month, 21.93 million People in Australia use the internet.
- By 2025, internet usage in Australia is predicted to reach 90%.
By 2025, Australia will have more than 23.3 million internet users. It’s worth noting that Australia’s internet penetration rate has remained largely stable over the last five years.
Nevertheless, the numerous internet applications have become a part of everyday life for many Aussies. Some of Australia’s most popular online activities are email, banking, video streaming, web browsing, and online shopping.
Australia enjoys fast average internet speeds, one of the best in the world. Mobile internet use will likely increase as Aussies seek ease and convenience in their everyday tasks and entertainment venues.
Bottom Line
Australia is known for its love of surfing. The most crucial lesson from such online activity stats is that they are equally skilled at maneuvering the unstable nature of the WWW. Furthermore, the data discussed above gives us hope that as the latest technologies in this field are still making waves, those who can keep up with any emerging digital patterns.
