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Helium 10 Review

If you’re an Amazon seller looking for the best selection of SEO tools, business management solutions and a great product research software suite, then there’s nothing that comes close to Helium 10. 

On Extras, we’re all about saving you money and getting our readers the most bang for their buck, and there’s little that rivals Helium 10 for making, saving and growing a business and an income on Amazon. 

For some more information on Helium 10, how it works and why we suggest you use the service, take a look below. 

What is Helium 10 and What Can It Do

To keep things short and sweet, Helium 10 is essentially an all-in-one sales-focused software platform that gives Amazon sellers the chance to improve almost all of their daily workflows. 

With growth focused metrics, the Helium 10 platform makes the following activities near-effortless: 

  • Email follow-up
  • Refund management
  • Hijacker and listing monitoring
  • Inventory protection
  • Product research
  • Product launching
  • Keyword tracking
  • Keyword research
  • Index checking
  • Listing optimisation
  • Competitor intel
  • Financial analytics

As we’re sure you’ll agree, your day-to-day as an Amazon seller will be a tonne easier, more efficient and profitable with all of the above processes taken care of by an all-in-one software solution. 

The service is based in Irvine in California, however, there are a tonne of offices and support teams across the globe, making it easy to reach out and get help should you need it. 

Being such a comprehensive and brilliant platform, Helium 10 has fast become the global leader for Amazon sellers, and we’re happy to say for good reason. 

The Creators and Helium 10 Team

When it comes to vetting a service like Helium 10, it’s always good to get an understanding of who the creators are and what their motivation is. 

We’re glad to say that the creators, Guillermo Puyol and Manny Coats, are both deep in the eCommerce industry and had their own Amazon stores prior to the launch of their software. 

That said, both creators know exactly what it’s like to own and operate an Amazon business and how to help those who are working on theirs too. 

In all, at Extras, we’re giving the Helium 10 creators and their team of 60 the tick of approval. 

A Look at Helium 10’s Toolset

With the creators out of the way, we’ll now delve into the Helium 10 toolset and which tools might interest you the most. 

Right off the bat though, all of these tools are well-built, and explicitly for Amazon sellers you’ll be glad to know that each and every one of the solutions will (and does) come in useful during each sales stage. 

Product Research with Black Box

To kick things off, the product research tool that you’ll fall in love with is the Black Box tool. 

This is where you’ll likely spend a lot of your time, especially when you’re looking to start selling a new product. If we could choose a homepage for the service, it would be the Black Box landing. 

This tool gives you the ability to type in your criteria for a new product, and the service will scour Amazon for you. There are a tonne of input boxes here, so there is plenty of room for refinement should you really want to nail down a product that’s going to work well for you and your business. 

For those just looking to conceptualise or plan, this tool is also excellent. 

Typically, if you’re looking to start searching Amazon for a product, you’ll need a keyword to kick things off — instantly creating a personal bias. The Black Box solution doesn’t ask for this keyword, making your niche a little easier to target. 

The Interface

As you might expect, there is a lot of data being compiled into this tool, and that means an intuitive interface is essential. 

We’re glad to say that Black Box comes through here as well, with a listed view giving plenty of information on the product ratings, cost, revenue, sale stats and number of sellers. 

You’ll find all of the metrics you need to make an informed choice before adding something to your store. 

To make the process of finding a product even easier, there are filters you can make use of too, which include: 

Revenue per Month — you’re able to set minimum revenues for products to cut out low-earning products

Categories — refine your search by removing irrelevant product categories from your search results.

Price — easily control the minimum price for a product to assist in finding low-cost alternatives for affordability-focused stores. 

Reviews — find products with lower review counts to make it easier to compete with these, rather than with products boasting thousands of reviews.

Some Extra Info

The Black Box search tool scours between 350 and 450 million products on Amazon

There is support for Amazon US, Germany, France, Spain, Canada, Italy and the UK

Search Refinement with Helium 10 Xray 

When you’ve completed the above search processes, you’re likely going to be looking to learn a little more about the search results you’ve come across. 

Built into Google Chrome, the Xray service is a solution for those looking to get a little more information on sales statistics and revenue. This is fantastic news, as Amazon doesn’t offer up this information. 

The Xray tool essentially gets this data from the Amazon Best Sellers Rank (BSR) and gives you some information on which products land at page one, etc. 

You’re able to use the Xray tool in a few ways, such as simply searching through Amazon, or even with Black Box to help you refine your search a little more.

A good use case for Xray is when you’re looking to find a specific product, let’s say a pair of headphones, that generates at least $15,000 revenue in a month, but only has less than 100 reviews. Xray will scour your results and pull the products from the list and you’ll be able to analyse whether this is an endeavour worth undertaking. 

The Metrics by Xray 

A few of the many Xray metrics you’ll be able to make use of include:

  • Review count velocity
  • Weight & dimensions
  • Size tier
  • Price
  • FBA fee
  • Buybox owner
  • Number of sellers
  • Sales (estimate)
  • Sales trend
  • Revenue (estimate)
  • BSR 

Of course, you might not need to make use of all these tools, though they are much better to have should you need them for a specific business-related task. 

Accuracy of Xray Data 

As you might already know, some of these estimation services work incredibly poorly with Amazon and Google in that the data is sometimes unavailable. When this data doesn’t exist, it skews the results and affects the estimate.

However we’re glad to say that Xray lands at an incredible 98 to 95 per cent for accuracy in estimation. 

Although none of these types of platforms are able to boast 100 per cent accuracy, Xray does come closer than almost any other tool on the market today. Some platform such as the Unicorn Smasher have accuracy averages at below 70 per cent. 

Added Features

There are also a few other built-in tools within Xray such as the profitability calculator that’s a winner for almost all Amazon sellers, in that there’s data on whether a product will offer up a product net profit or loss. 

An ASIN Grabber is also implemented here for those who are looking to develop advertisements in bulk. 

A review downloader is also a feature that we’re glad to see, in that it gives you the chance to read through customer experiences and understand what the best and worst parts of a product are. This will make it simpler for you to develop products that beat out the competition. 

In all, the Xray tool is one of the best on the market when it comes to honing in on products that you’re looking to sell on your Amazon store, or for businesses interested in developing products explicitly to target the competition. 

Listing Optimisation with Helium 10 Scribble 

For seasoned Amazon sellers, you’ll know that there is a tonne of guesswork that goes into listing optimisation. In the past, we’d have to rely on a simple Word Doc or Excel Sheet and work on typing up our keywords that we like the most. 

With Scribble, this process is transformed to a calculated and data-driven ‘science’ in a sense. And we’re glad to say that it pays off — big time. 

You’re able to use Scribble to control keyword frequency, prioritisation, placement and tie these in with your search volume metrics. Essentially, the entire process of listing is ten times more seamless and there’s less work needed on your end.

The Product Listing Process

Although the process isn’t exactly less difficult, the outcome is a tonne better when compared to doing it yourself. 

On the Helium 10 Scribble you have control over everything in your listing — both front and back end. 

This control includes everything from: 

  • Bullet pints
  • Subject matter
  • Search terms 
  • Title 
  • Description

With that said, there is also intuitive UX interface elements that let you know how well you’re doing with regards to optimisation. 

You’ll be able to type your description and continue to alter it based on the response you’re getting on the side of the page, and this will guide you into creating a listing that’s readying you up to land on page one of a specific search term. 

A Quick How-to For Helium 10 Scribbles

If you’re looking at Scribbles for the very first time, we’re sure you’re a tad confused, and that’s okay. It takes just a few minutes to learn the process and get going. 

Here are a few steps to get you started. 

Grab Your Keywords — you’ll need to have your keywords and phrases ready. 

Input the Title Box — work on filling out your title box with these keywords in the most natural and ‘human’ way possible. Don’t stuff the keywords in here without meaning. 

Use ALL Bullet Point Space — add in as much info as you’re able to before the byte limit is reached.

Write the Description — once you’ve filled out the above, work on your description. Have this written very well, in an easy to understand and concise way, but also follow the content rating, making sure it’s an A+. 

Get to the Terms — move on to filling out these search terms, and again, stick to your byte maximum or you may get penalised. 

Go Over Your Keywords — before we finalise, double check that you have chosen and made good use of all the keywords you needed to rank for prior to exporting. 

Export to Amazon — once you’re done, copy and paste the description into your Seller Central space. 

To end, Scribbles is one of the most useful tools for sellers in that it harmonises and improves the process of getting your listings filled in correctly. You’re on the right track to an Amazon Optimised description and for your products to hit the top of each keyword page when you use Scribbles correctly. 

Keyword Research with Helium 10 Cerebro

One of the more intuitive keyword research tools on the market for Amazon is undoubtedly the Cerebro tool. It’s intuitive in that you’re able to move forward with accurate keyword research, though you do it backward; adding a touch of extra technicality here. 

When you want to get data in your keywords, you’ll instead type in a product, which will garner the keyword results that respond best with this product. 

In short, this is the best way for sellers to target their competition with regards to ranking and pushing their products to the top of a page. 

You want to make sure you’re ranking for a product, rather than just a keyword, which gives you a better chance of pushing this specific product to the top of the ladder, so to speak. 

When we compare Cerebro to the market, it’s arguably the leader in this field. With the Extras team double and triple checking results, there hasn’t been a missed keyword that we’ve found that Cerebro hasn’t. 

Using the Cerebro Tool 

Although the computational processes that make Cerebro work are incredibly complex, we’re glad to say that the UX for the solution is relatively effortless — especially when compared to other tools on the market. 

Take a look below at the process of getting your keywords using Cerebro: 

Find your ASINs or a Competing Product — you’ll either find these on an Amazon listing, or in the URL of the web page, it might look something like this ‘B088TJYQZ3’ after the ‘dp’ URL segment. 

Use the Word Count Filter — you’ll then want to cut down the phrases or sentences used, into small chunks. We would suggest setting this filter down to around 2 words for the best results. 

Set a Rank Filter — to make sure you’re getting results for high-ranking products and pages, choose between 1 and 20 for the best results. 

Choose Export — once you’re all set, you can copy these keywords to Helium’s Frankenstein for you to be able to go through them, and then you can move them into the Scribbles tool we talked about above. 

Cerebro Accuracy

As we know, Amazon doesn’t release a lot of data on search volumes and metrics, and arguably not a lot of worthy data at all, and as a result the Cerebro platform relies on intelligent estimation and data collection to give the best information of keywords for its users. 

This is generally quite helpful, though, only if the estimates are accurate enough to trust with your sales-focused campaigns. 

Although, as of writing, there’s not too much information is available on how the process works, we are still able to say that the accuracy of the estimation is relatively good; however, there is not too much detail or stats on how to discern the level of accuracy.

It is good to note that many users and veterans in the Amazon selling industry have touted that the service works as expected, and sales and page ranking has increased after using the tool, which is good news.  

Using the IQ Score on Cerebro

To enhance the tool, there is also an IQ feature which enables you to quickly and easily determine which keywords are left open by competitors. You’re able to use this score to find keywords and products that aren’t correctly being targeted toward users, increasing your chances of a higher ranking and better sales. 

Cerebro Amazon Recommended Rank

As most Amazon sellers will know, the Amazon algorithm does the work when it comes to determine which product should be advertised for which keywords. To make this process more transparent, Cerebro also does this and exposes the data for sellers. 

Your competitor’s products will also be included in this rank, which means you can get some information on the keywords and ranking information for competitors products. 

You’ll then be able to take a hold of this data and transfer it to Scribbles if needed, and alter your product listings accordingly. 

To end, the Cerebro tool is by far one of the better keyword research tools on the market today and that begins with the reverse search feature. You’re getting product specific keywords, information on your competitor’s product rankings and more. 

Keyword Research with Helium 10 Magnet 2.0

Although the Cerebro tool is fantastic, there are other keyword research tools within Helium 10 that help you get even more insight into these keywords. 

With Magnet 2.0 you’re able to expand your keyword selection and work on finding new product ideas for your stores. There are also auto-generated keyword ideas here for you to make use of as well, so if you find an opening or a keyword that’s not being utilised by a lot of sellers, take advantage of this!

You can easily strip Amazon of thousands of different keywords and phrases, and there’s more data being offered up here than you’ll likely ever need to make use of. 

In all, Magnet 2.0 is the ideal solution and partner tool for the ultimate keyword strategy. 

Using the Magnet 2.0 Tool 

The process for Magnet 2.0 is incredibly simple, and all it takes is a keyword to begin with. 

Choose a Keyword — to kick things off, outline or list a product or a query you’re looking for keywords related to. 

Filter These for a Category — once you have your keywords, work on filtering them down to a single category to help with more precise keywords and variants. 

Export to Frankenstein — from here, all you’ll need to do is export the keywords and work on sorting them. 

You will often be presented with thousands of results, so sorting them will be required, though Magnet 2.0 does a great job at keeping things as relevant as possible. 

To sum up, the Magnet 2.0 tool is going to be your best friend when it comes to figuring out which avenue to pursue next. You’ll get plenty of insight into keywords that aren’t being utilised, and you’ll be able to fill this with a product. 

Listing Optimisation with Helium 10 Frankenstein 

As we’ve mentioned a few times, the Frankenstein tool is the most useful tool in the suite for organising your lists of keywords. 

In the past, as we’re sure almost all Amazon Sellers will agree, listing optimisation and organisation was annoyingly painful and time consuming. With Frankenstein though, the process is a tonne easier and even helps you instantly remove duplicates, special characters, specific single characters and more. 

You can even halve a selected word into two. 

As we’ve outlined, the best process for using Frankenstein is beginning with Cerebro, then to Magnet 2.0 and then moving these keyword lists into Frankenstein for proper optimisation. 

You can do the keyword collection process manually, though this defeats the purpose of automating as much of the task as possible. 

Overall, the Frankenstein tool set is going to be the ultimate program when it comes to speed. It doesn’t offer anything outlandishly different to other organisation tools, though this one is a lot faster and simpler to make use of than competitors. 

Listing Management with Helium 10 Refund Genie

For those times when Amazon does slip up and physically ruins a product or damages it before it gets to your customers, there is a tedious process that you’ll need to step though. 

Though, with Helium’s Refund Genie tool, you’re able to make use of near-instant processes rather than dealing with this manually. 

If you run a store with hundreds or even thousands of sales per month, it does become almost impossible to keep on top of the refund process and customer returns, though Helium 10 takes total care of all of this. 

There are pre-built message templates built in here to shoot off to Amazon should something go wrong, and all you’ll need to do is work on writing the short refund script — everything else is taken care of. 

Listing Management with Helium 10 Inventory Protector

A second listing management tool to make use of is the Inventory Protector. In a sense, this is your saving grace when inventory is low and you’re not looking back order and confuse customers with when product will arrive and ship out. 

Ideally, you will also use this when you’re offering a discount, and you’re not looking to sell all of your inventory at this low-low price. 

The Inventory Protector essentially allows you to lock order numbers to a specific count and price. This ensures you’re only selling a set number of products at a discounted price, and the rest will remain at your typical price — an ideal solution for drumming up hype and keeping things profitable too. 

Product Research with Helium 10 Trendster 

Competing with Google’s Trend tool, the Trendster tool is your ASIN supported version which coughs up a tonne of data when you need it to. 

You’ll be able to rely on Helium’s Trendster when it comes to an integrated tool, though the data still comes from Google Trends, which means the only perk here is that the tool is incorporated into the Helium platform, keeping everything in one place. 

However, there is a product performance feature in here that gives you a look at how products have performed in the past. This is ideal when it comes to making sure you’re investing in a product that’s going to perform well in the future or not. 

It will also let you know whether a product is seasonal, so you’re able to cut inventory orders when this trend is likely to fall off. 

One last thing to note is that the trend line lands under every Amazon listing, which means you can easily get all of the data you need when it comes to seasonal inventory and figuring out whether to sell a product at a specific time of year or not. 

Some Honourable Mentions 

With Helium packing too many tools to keep track of, we’ll finish off our list with a few honourable mentions of our favourite tools.

When it comes to Amazon and selling, we all know that time is money, and with an intuitive and data-driven toolset you’re on your way to making a profit without too much trouble at all. 

The Keyword Tracker 

Topping our honourable mentions, the Keyword Tracker is the ultimate partner when it comes to seeing how your keywords are tracking whether there are changes in these keywords. 

You’ll also be able to see how your keyword optimisations affect results and sales too, so you’re able to make changes, test their results and change them back again if they’re not working as they should. 

The Mispellinator

When potential customers search for items on Amazon they often do so quite quickly and there’s always the chance of some poor spelling. You can optimise for this too. 

If there’s a word that’s always misspelled and becomes a term on its own, you’ll be able to use the Mispellinator to find out what this word is, and capitalise on it. 

Using this tool correctly could have your product land at the very top of the list when it comes to misspelled product. 

Pricing on Helium 10 

Much like a tonne of other platforms helping Amazon Sellers, there are a few tiers to choose from that will make it affordable for you to use Helium 10.

The pricing tiers begin at a free one through to a $397 per month option for the Sellers who need a tonne of tool support, data and more. 

On Extras, we suggest you kick off your use of Helium 10 with the free plan and work your way up as your store grows. You’ll be able to work out whether Helium is for you, and hopefully with the software’s help, you’ll be earning more and more each month, covering the cost of each price tier as you move up. 

Final Thoughts

To end our review of Helium 10, we’d be confident in saying that this is the best of the best when it comes to Amazon software suites. 

The service does offer everything you need, as well as having a lot of tools that you’ll need to use on an off and on basis. 

If you’re already an Amazon Seller, this is absolutely worth the investment and might make your time spent on the platform considerably more efficient. You’ll be spending less time to get a whole lot more done, and watching your profitability climb. 

Be sure to keep with Extras and our Helium 10 reviews as we work to routinely assess these products and services to help get you the most out of the selling experience on Amazon. 


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